Insurance 06-Jan-23
ICICI Prudential Life Insurance signs up with Suryakumar Yadav for a new campaign
ICICI Prudential Life Insurance has announced the launch of its digital-first campaign '360° Financial Protection with ICICI Prudential Life Insurance' featuring cricketer Suryakumar Yadav.
According to the company, Yadav has emerged as a consistent and dependable batsman in the white-ball format since his international debut. The central message of the campaign is how ICICI Prudential Life Insurance offers a comprehensive suite of protection products providing all-around life cover that offers 360-degree financial protection in any critical situation.
Since his international debut, Suryakumar Yadav has quickly risen to become one of the most consistent and dependable batsmen in the white-ball format.
The multi-dimensional batter is popularly known as "Mr. 360 Degree" for his wide array of shots that cover every inch of the field. His 360 degree playing style and traits of dependability and consistency have a seamless fit with the values of ICICI Prudential Life Insurance which customers depend on. The Company also provides a 360 degree financial protection against any unfortunate event, critical illnesses, and accidents.
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