Meanwhile, the S&P BSE Sensex was up 210.73 points, or 0.73%, to 28,954.05.

On the BSE, 1.72 lakh shares were traded on the counter so far as against the average daily volumes of 1.17 lakh shares in the past one quarter. The stock had hit a high of Rs 103.50 and a low of Rs 100.20 so far during the day.

The stock had hit a 52-week high of Rs 118.45 on 23 August 2016 and a 52-week low of Rs 61.40 on 29 February 2016. The stock had underperformed the market over the past one month till 28 February 2017, sliding 0.31% compared with the Sensex's 3.09% rise. The scrip had also underperformed the market over the past one quarter advancing 4.44% as against the Sensex's 9.08% rise.

The mid-cap company has equity capital of Rs 503.36 crore. Face value per share is Rs 10.

Prism Cement announced that the company has successfully bid for 18,300 tonne per annum of coal from South Eastern Coalfields, a subsidiary of Coal India (CIL), in a recently held auction of coal linkages for the cement industry. The company has secured part fuel requirement for the next five years, Prism Cement said. The allocation by CIL has been made at a nominal premium over the floor price, the company said. This, alongwith the earlier coal linkage of 120,000 tonne per annum, constitutes about 25% of the company's annual fuel requirement, it said. The company is yet to receive the allotment letter, it added.

Prism Cement reported net loss of Rs 47.02 crore in Q3 December 2016, as compared to net loss of Rs 15.22 crore in Q3 December 2015. Net sales fell 9.2% to Rs 1134.54 crore in Q3 December 2016 over Q3 December 2015.

Prism Cement is an integrated building materials company, with a wide range of products from cement, ready-mixed concrete, tiles, bath products to kitchens. The company has three divisions, viz. Prism Cement, H & R Johnson (India) and RMC Readymix (India).