Meanwhile, the S&P BSE Sensex was down 13.72 points or 0.05% at 26,629.52.

On the BSE, 78,000 shares were traded on the counter so far as against the average daily volumes of 1.37 lakh shares in the past one quarter. The stock had hit a high of Rs 350.50 and a low of Rs 342.20 so far during the day.

The stock had hit a 52-week high of Rs 903 on 20 April 2016 and a record low of Rs 318.20 on 27 December 2016. It had underperformed the market over the past one month till 3 January 2017, sliding 6.48% compared with the Sensex's 1.57% rise. The scrip had also underperformed the market over the past one quarter declining 19.95% as against the Sensex's 5.67% fall.

The small-cap company has equity capital of Rs 70.57 crore. Face value per share is Rs 10.

The brokerage reportedly said that valuation of Just Dial looks good but future of the company looks uncertain. Risk-reward doesn't look attractive at this stage, it said.

Just Dial's net profit fell 26.8% to Rs 29.62 crore on 10% growth in net sales to Rs 180.32 crore in Q2 September 2016 over Q2 September 2015.

Just Dial is a leading local search engine in India.