Meanwhile, the BSE Sensex was down 77.86 points, or 0.28%, to 28,101.22.

On BSE, so far 2.31 lakh shares were traded in the counter, compared with average daily volume of 1.17 lakh shares in the past one quarter. The stock hit a high of Rs 522.50 and a low of Rs 507.70 so far during the day. The stock hit a 52-week high of Rs 588.80 on 3 October 2016. The stock hit a 52-week low of Rs 350.15 on 17 February 2016. The stock had underperformed the market over the past 30 days till 24 October 2016, falling 2.46% compared with 1.71% decline in the Sensex. The scrip had, however, outperformed the market in past one quarter, rising 7.92% as against Sensex's 0.72% rise.

The large-cap company has equity capital of Rs 96.04 crore. Face value per share is Re 1.

Zee Entertainment Enterprises' advertising revenues grew by 15.7% to Rs 959.20 crore in Q2 September 2016 over Q2 September 2015. Domestic advertising revenues were Rs 880 crore while International advertising revenues stood at Rs 79.20 crore for the quarter.

Subscription revenues rose 21.7% to Rs 583.30 crore in Q2 September 2016 over Q2 September 2015. During the quarter, domestic subscription revenues stood at Rs 467.50 crore while international subscription revenues stood at Rs 115.80 crore.

Consolidated earnings before interest, tax, depreciation and amortization (EBITDA) rose 36.40% to Rs 489.20 crore in Q2 September 2016 over Q2 September 2015. EBITDA margin stood at 28.9%.

The company launched 5 new channels during the quarter — 3 in domestic market and 2 in International market.

Zee Entertainment Enterprises is one of India's leading television media and entertainment companies.