The company made the announcement during trading hours today, 15 October 2012.

Meanwhile, the BSE Sensex was up 16.17 points or 0.09% to 18,691.35.

On BSE, 10,000 shares were traded in the counter as against average daily volume of 11,000 shares in the past two weeks.

The stock hit a high of Rs 79.10 and a low of Rs 73.65 so far during the day.

The company has equity capital of Rs 106.74 crore. Face value per share is Rs 5.

Purva Whitehall is a 4 lakh square feet (sq. ft.) residential project comprising of 192 executive units with 3 and 4 bedroom apartments ranging from 1,867 sq. ft. to 2,425 sq. ft. Commenting on the launch of new residential project, Jackbastian Nazareth, Group CEO, Puravankara Projects said, "We are delighted to launch this ultra-premium property at the prime Sarjapur main road location. Purva Whitehall is not only a great residential property, but also a savvy investment proposition. Home buyers will enjoy a high-end lifestyle, even as their property value appreciates".

Puravankara Projects' consolidated net profit jumped 60.7% to Rs 50.05 crore on 30.3% growth in net sales to Rs 246.35 crore in Q1 June 2012 over Q1 June 2011.

Puravankara Projects is one among leading real estate company in India, with significant presence in Banglore, Kochi, Chennai, Coimbatore, Hyderabad, Mysore, and overseas in the United Arab Emirates, Kingdom of Saudi Arabia, and Sri Lanka. The company has successfully completed 34 residential and two commercial projects encompassing 7.80 million sq. ft. Currently, it has 25 million sq. ft. of projects under development with an additional 88 million sq. ft. in projected development over the next 7-10 years.