Part of an approximately 120-acre development, this will be Purva Land’s largest project in the city. The larger development will comprise more than approximately 2,200 plots ranging from approximately 600 square feet to approximately 5,000 square feet and has 35-plus amenities for the community, including a 30,000 square feet clubhouse. Considering the consumer needs, 80% of the plots are in the range of approximately 800 square feet to 1,800 square feet.

The plotted development projects by Purva Land offers several advantages, including land parcels across prime locations, clear titles, relevant government approvals, superior infrastructure, etc.

This will be Puravankara's latest venture into Chennai's rapidly growing plotted development market. The company launched a music-themed project, Purva Raagam, in Thirumazhisai earlier last year.

Purva Land is the plotted development arm of Puravankara.

Abhishek Kapoor, Group CEO of Puravankara, said, “Purva Soukhyam is designed to provide residents with a comfortable and balanced lifestyle and marks a paradigm shift in the plotted development space in Chennai.

For homebuyers, plots offer flexibility to build one’s home as per their preference and time frame. Additionally, plots by reputed developers also offer safety and create an appreciating asset for the customers. For developers, plotted developments offer the ability to sell volumes, realise cash flows and turn the project around faster. Interestingly, 80-85% of our demand is by end users.”

Puravankara is engaged in the business of real estate development.

The real estate company reported net loss of Rs 11.20 crore in Q2 FY24 as agaist net loss of Rs 17.14 crore in Q2 FY23. Revenue from operations jumped 53.8% YoY to Rs 368.33 crore in Q2 FY24.