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As part of this arrangement, Route Mobile will provide comprehensive A2P monetization solutions to VIL by deploying its Artificial Intelligence/Machine Learning (AI/ML) driven analytical firewall solution, an SMS Hub on the VIL network, and aggregating international A2P SMS traffic on the VIL network.
Route Mobile has deployed its firewall solutions for several Mobile Network Operators (MNOs) across the globe, and VIL stands to benefit from the revenue maximization delivered by these solutions. Route Mobile's A2P SMS firewall enables MNOs to safeguard their customers from unwanted and malicious messages, with innovative, real-time traffic analysis and detection solutions.
The solution leverages proprietary message simulators, traffic analysis and forecasting tools, business intelligence, data analysis and intelligence databases to offer effective blocking of illegitimate grey route traffic and monetization of A2P SMS traffic on the network.
The erstwhile Idea Cellular network was leveraging Route Mobile's firewall solutions (till April 2022) to identify, block and optimally monetize grey route traffic on its network. Under the new engagement, Route Mobile's solutions will be deployed across the entire Vodafone Idea network on an exclusive basis.
Rajdipkumar Gupta, managing director & group CEO, Route Mobile, said, “I am delighted about this partnership. VIL is an important operator in the country and our firewall solution will further help them protect their customers against Spam and Phishing. We are honored and extremely pleased to build on our relationship with the erstwhile Idea Cellular team, and re-engage with the expanded Vodafone Idea family to offer our comprehensive solution suite for their network. This partnership also signifies Route Mobile's global connectivity and full spectrum of CPaaS capabilities. I am proud of our team who made this happen.”
Route Mobile offers omnichannel communication solutions to its customers, including notably automated SMS or WhatsApp notifications for order updates, appointment reminders and promotions, as well as voice-based and email solutions. Route Mobile also offers AI based firewall analytics solutions to mobile network operators across the globe. It serves more than 3,000 customers worldwide (enterprises, OTTs and mobile operators).
The company's consolidated net profit jumped 33.2% to Rs 92.44 crore in Q1 FY24 as compared with Rs 69.41 crore in Q1 FY23. Net sales increased by 32.7% year on year to Rs 967.34 crore in Q1 FY24.
The scrip rose 0.21% to Rs 1,535.60 on the BSE.
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