Corporate News     22-Jun-23
RateGain launches latest update for Adara's AI Audiences
RateGain Travel Technologies today announced the launch of its third update for its solution AI Audiences, an AI-powered model built using Adara's ecosystem of travel data. The dataset consists of search and booking data from over 270+ partners across flights, hotels, car rentals, live events and credit card expenditures. The comprehensive reach of Adara helps its customers get a deep understanding of trip and traveler persona characteristics based on their needs. 

Based on the marketers' objectives, Adara creates a model that predicts the revenue per customer. Prospects with high potential revenue are ranked higher and provided as an audience or set of tiered audiences.

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