Commenting on this development, Anuj Khanna Sohum, MD and CEO of Affle said “We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see a lot of synergies to strengthen YouAppi as a Consumer Platform business in the fast-growing & resilient gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi's entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial fundamentals.”