Acro Paints is a leading manufacturer in Northern India, of Architectural and High-performance paints and coatings. This acquisition is a step towards fast-tracking JK Cement's entry into the paints business, expanding its product offerings and potentially foray into new markets.

The acquisition of Auo Paints brings strong manufacturing capabilities and comprehensive product formulations, which will scale up to meet the business plan objectives for JK Paints & Coatings over the next few years.