The MSA includes cooperation in the areas of R&D and manufacturing services for Polaroid Film (instant photography chemistry) as well as Polaroid Sciences (new chemistry in fields of sustainability and medical use). Consequentially, the MSA proposes the groundwork for building on the current business as well as the creation of new research and supply agreements between the two companies. The MSA anticipates, based on historical data of the existing supply agreement between the two companies, an overall revenue of USD $ 15 million (approximately Rs. 121.5 crore) over the partnership period of minimum 3 years. The revenues from additional research and supply agreements with the Polaroid Sciences division is not yet included, and will add to the aforementioned.

This partnership contributes to the CRAMS (Contract Research and Manufacturing Services) business model of Aether Industries. This business model has already seen a growth of 68% year on year for Aether, and this new MSA with Polaroid is expected to further fuel this growth.