The industry is hopeful for an early onset of summer so as to make up for the slump in growth. It needs to clock a growth upwards of 20% in the fourth quarter (January-March) to close the current FY 2017 in the positive. Due to hardening commodity costs and the US dollar appreciating, industry players also plan to take a price increase of 2-3% across categories in January 2017. 

As per Consumer Electronics and Appliances Manufacturers Association, the consumer electronics and appliances industry, which has suffered a setback in November and December on account of demonetisation, is presently in the right momentum and is expected to grow at CAGR 9.5% from 2015 till 2021. After having a de-growth in November and flat sales in December, consumer durable industry is expecting to bounce back next year. According to the Consumer Electronics and Appliances Manufacturers Association, in 2016-17 (which still has 3 months to go), the industry is expecting sales of airconditioners, refrigerators, televisions and washing machines to touch 4.10 million units, 11.13 million units, 16.5 million units and 5.27 million units, respectively. The industry, which had almost flat growth from last two years, had very good festive sales this year coupled with factors such as good monsoon and implementation of the Seventh Pay Commission. With a 'fairly profitable' year 2016, the consumer durable industry is looking forward to maintaining the momentum by cashing in on Goods and Services Tax or GST, likely to be rolled out in 2017, and overcome the short-term issues thrown up by demonetisation.