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These patents cover various advanced artificial intelligence (AI) areas, such as automated AI agents, personalization, predictive analysis, privacy management, enhanced fraud detection, and security. The innovative technology enables broader use cases beyond mobile-based interactions and includes intelligent interactions across connected devices. Additionally, the patents also pertain to data privacy and enhanced fraud detection approaches for AI agents, incorporating secure public cloud enclave, secure transfer system, and data destruction.
Affle's MD and CEO, Anuj Khanna Sohum, emphasized the significance of the recently filed patents in enhancing their tech portfolio, focusing on responsible and ethical integration of AI. The company remains dedicated to advancing digital technologies for advertisers globally, aiming to provide competitive differentiation and strategic value to their customers.
Charles Yong, the company's chief architect and technology officer, highlighted their efforts to enhance AI-driven consumer experiences and next-gen customer-centric technologies. These innovations aim to enable sustainable business impact and drive conversions across connected devices.
Affle is a global technology company providing a consumer intelligence platform for relevant mobile advertising. With a focus on contextual mobile ads, Affle aims to deliver high return on investment and reduce digital ad fraud. It offers a suite of consumer platforms, including Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi. These platforms work together for marketers to create and capitalize on outcome-led advertising, resulting in unique and integrated consumer journeys with high ROI.
On a consolidated basis, net profit of Affle India rose 13.80% to Rs 66.78 crore while net sales rose 21.63% to Rs 431.30 crore in Q2 September 2023 over Q2 September 2022.
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